欧美成人

Cardiff is a city built on experience. From major sporting fixtures and international artist tours听to shopping,听hospitality听and cultural events,听the city welcomes millions of visitors each year.听Behind each successful city experience is something visitors often take for granted; a clean,听safe听and well-managed environment.听听

Since its听inception听in 2016, 欧美成人 has听remained听committed to shaping a city centre that people feel proud to live in, work in, invest in and visit.听In our most recent business consultation survey, cleanliness ranked as the second-highest priority for more than 1000听respondents, second only to crime reduction.听These priorities are intrinsically linked. A city that feels clean, cared for and听welcoming is also a city where people feel safer, stay longer and return more often.听

As 欧美成人 enters the ballot period for its third BID term, 2026-2031, Cardiff prepares for significant growth, with the new arena development in Cardiff Bay and an expanding programme of large-scale events.听In our third term, 欧美成人 will also expand our activity into Cardiff Bay, strengthening听alignment across key visitor areas and supporting a consistent city-wide approach.听听

As a result, the importance of dedicated cleansing and safety initiatives will only continue to grow.听

Maintaining a Clean Cardiff Every Day听

欧美成人鈥檚 dedicated听听delivers services that exceed standard local authority provision, helping visitors experience a welcoming and well-maintained听city centre.听

Operating seven days a week, the team provides rapid-response cleansing support across the city centre including:听

• Jet washing.听

• Graffitti removal.听

• Chewing gum removal.听

• Needle听collection听and safe disposal.听听

• Deep cleansing support for businesses.听

The impact of this work is significant. Between December 2023 and November 2025听alone, 欧美成人鈥檚 cleansing team achieved:听

• 256,866 metres of pavement jet washed.听

• 3,848 pieces of chewing gum removed.听

• 4,670听graffiti听tags removed.听

• 1,532 needles safely collected.听

These interventions are not solely cosmetic. Research consistently shows that clean public spaces improve visitor听perception, increase dwell time and contribute positively to economic confidence.听

Case Study: Rapid Response Cleaning听on Event Days听

Cardiff is one of the UK鈥檚 leading event cities, regularly welcoming hundreds of thousands of visitors for rugby internationals,听concerts听and festivals.听On major event days, cleansing operations become critical to听maintaining听the visitor experience.

欧美成人鈥檚 team works closely with partners to coordinate rapid-response cleaning before, during and after events, ensuring streets听remain听accessible,听safe听and presentable despite exceptionally high footfall.听This听additional听support is particularly important in hospitality-heavy areas where increased visitor numbers can quickly place pressure on public spaces.听

The result is a city centre that can confidently host world-class events while protecting the day-to-day experience of residents,听workers听and businesses.听

鈥淭he cleansing team are amazing, always so quick to respond and attend when needed and has really supported our team with clearing things left behind the venues.鈥澨�听

Kaylie Bunce, Neos Hospitality

Case Study: Tackling Graffiti and Anti-Social Impact听

Graffiti and vandalism can have a听substantial impact on听perceptions听of safety and investment in urban areas.听欧美成人鈥檚 cleansing team works with member businesses to remove graffiti quickly and efficiently, helping reduce the long-term visual impact of anti-social behaviour and discouraging repeat incidents.听

Businesses can also request targeted support for deep cleaning and unwanted debris removal outside their premises. Offensive graffiti is prioritised for urgent removal.听This proactive approach supports a stronger sense of pride across Cardiff city centre while helping businesses听maintain听welcoming frontages for customers.听

鈥淲e contacted 欧美成人 to arrange for their cleansing team to carry out a jetwash in the car park at our premises. They arrived the following day and did a very thorough and efficient job for us 鈥� thank you to all concerned.鈥�听

Sue Harvey,听St David鈥檚 Children Society听

Supporting a Safer Cardiff听

Alongside wider city centre management initiatives, 欧美成人 continues to invest heavily in safety initiatives that support businesses,听visitors听and the wider nighttime economy.听Cardiff鈥檚 nightlife and events sector are vital contributors to the city鈥檚 economy, but busy city centres also require visible support systems, trusted听partnerships听and preventative safety measures.听

欧美成人鈥檚 work brings together businesses, South Wales Police, Cardiff听Council听and community organisations to help make Cardiff a safer and more inclusive place for everyone.听Alongside cleansing, 欧美成人 continues to invest heavily in safety initiatives that support businesses,听visitors听and the wider nighttime economy.听

Case Study: Helping One Million People Get Home Safely听

欧美成人鈥檚听Night Marshals听have become a familiar and reassuring presence within Cardiff鈥檚 nighttime economy.听

The team supports residents,听visitors听and businesses by听assisting听vulnerable individuals, helping manage anti-social behaviour and ensuring people can get home safely after nights out and major events.听Between January 2021 and December 2025, Night Marshals helped more than one million people get home safely.听

Their role has become increasingly important as Cardiff鈥檚 evening economy continues to grow. Whether supporting visitors after concerts and sporting events or听assisting听those who feel vulnerable late at night, the marshals provide an approachable and visible safety presence across the city centre.听

Strengthening Business Crime Partnerships听

欧美成人听established听听(CABC) to improve intelligence sharing and strengthen partnership working between businesses and South Wales Police.听

Today, CABC connects businesses through a coordinated Business Crime Reduction Partnership focused on reducing theft, anti-social听behaviour听and repeat offending.听The partnership听operates听the听CityNet听radio system, enabling fast communication between businesses, security听teams听and police officers across the city centre.听

Since launch, 301 CityNet radios have been supplied to businesses, helping create a more connected and responsive safety network.听

CABC was accredited under the National Standards for Business Crime Reduction Partnerships in 2019 and successfully reaccredited in 2025, recognising its effectiveness in tackling crime collaboratively.听

“Strong communication strengthens safety and听CityNet听radios keeps our team protected and connected.”听

Michelle听Field, Vans听

Case Study: Safe Places and Ask for Angela听听

Safety is not only about crime reduction,听but听also about ensuring people feel supported,听included听and able to seek help when they need it.听欧美成人 continues to lead and听promote听national safeguarding initiatives including听听and听.听

Safe Places听

欧美成人 currently manages a network of 90 Safe Places across Cardiff.听These locations provide safe, supportive spaces where anyone feeling intimidated, vulnerable or at risk can seek help, charge a phone, contact a听friend听or access support. The initiative forms part of a nationwide network designed to improve accessibility and reassurance within public spaces.听

70,694 people viewed the Cardiff Safe Places website since 1st听June 2025 showing the听importance of this service.听

Ask for Angela听

Working alongside South Wales Police, 欧美成人 also supports the Ask for Angela initiative across city centre venues.听The scheme enables individuals feeling unsafe or uncomfortable in bars,听restaurants听or nightlife settings to discreetly ask venue staff for help using the code phrase 鈥淚s Angela here?鈥�.听Staff can then intervene appropriately and safely.听

欧美成人 launched the first bilingual Welsh-language Ask for Angela scheme in Cardiff and continues to provide training materials and support for participating venues.听Our Executive Director, Carolyn Brownell, is听the UK Ambassador for Ask for Angela.听听

These initiatives help strengthen Cardiff鈥檚 reputation as a city that prioritises safety,听inclusivity听and wellbeing.听

FOR the Future听

As Cardiff continues to grow as a destination city, the need for proactive city management has never been greater.听Visible safety support, collaborative听partnerships听and inclusive initiatives are essential foundations for a thriving city centre,听particularly as visitor numbers continue to rise.听

欧美成人听remains听committed to delivering services that not only respond to challenges, but actively improve the experience of everyone who lives,听works听and spends time in the city.听

Because creating a safer and cleaner Cardiff benefits everyone.听