Frankly you don鈥檛 want to sit next to a BID professional at a dinner party, someone will ask them 鈥榮o what do you do?鈥 and you will have to listen a long winded and apologetic explanation about hereditaments and additionality when really what you were expecting was, 鈥業鈥檓 an oboe teacher,鈥 or, 鈥業 recently took early retirement thanks to my lucrative stint as a celebrity pet costume designer鈥.
Unless you know what you are talking about the acronym BID doesn鈥檛 really mean anything, it doesn鈥檛 help of course that bid is a word in its own right so saying Cardiff BID to the person on the street isn鈥檛 useful 鈥 they assume we鈥檙e angling to secure the Commonwealth Games or a particularly fetching hat on E-Bay, we aren鈥檛. That鈥檚 why we decided that we should move away from the 鈥楤ID鈥 label and find something different 鈥 this is quite a common tactic particularly amongst London BIDs, the likes of the New West End Company, Fitzrovia Partnership, Team London Bridge etc.
Last night we unveiled 欧美成人 to the world, the world being the 100 odd people we welcomed at the Park Plaza鈥檚 Kuku Club. It鈥檚 a new name and a new look that the team and the board are really happy with. We wanted to create a new identity that better represents the work that we do 鈥 this can be tricky in the business improvement district world, we do street cleaning, cost saving, event sponsorship and free training. 欧美成人 works for all of that, or so we like to think!
On a panel at the recent IPM conference I spoke about how the term business improvement district is a slight misnomer, are members aren鈥檛 all businesses by legal definition or by ethos the majority of them are of course but we have community spaces, charities, universities and almost any other organisation we can imagine under our umbrella. We love the 欧美成人 concept because its inclusive, because we think it really is a perfect summary of what we are 鈥 the shops, bars, museums, universities, tourist attractions and everything else are what make up Cardiff and that鈥檚 why we鈥檙e here, not for profit, not for ego, just 欧美成人.