A Business Engagement Officer is the face of 欧美成人. They were introduced in 2018 to enhance relationships with 欧美成人 member businesses and to ensure that 欧美成人 delivers excellent standards of service.
The team work closely with businesses in Cardiff city centre to facilitate opportunities, share information, and provide industry-specific benefits.
In our second term, the Business Engagement team have become more sector focused, with each officer听specialising in a specific sector such as retail, office, or hospitality.
But what do the business engagement officers do day to day?
Engaging with Businesses
New Businesses
The key is in the name, business 鈥渆ngagement鈥. One of the key roles of a Business Engagement Officer is to engage with member businesses who are unaware of 欧美成人 鈥 our projects, and our services.
Our Business Engagement Officers are key to ensuring that businesses are aware of everything 欧美成人 has to offer, from benefits such as听funded training,听The Card听and听cleansing services, to current projects like听. They鈥檙e also responsible for making sure businesses鈥 opinions are heard and their feedback is relayed to the wider 欧美成人 team.
Our hospitality听Business Engagement Officer, Mathew, explains what happens during a typical introductory meeting:
鈥淚nitially we run through all the initiatives 欧美成人 has to offer, identifying those which would benefit the specific business the most, whether it be free training, cleansing, CityNet Radio or the 欧美成人 staff incentive card (The Card). We then learn more about the business itself to see how they operate and how we can help.鈥
Maintaining Relationships
As well as meeting with new businesses, the team are responsible for maintaining positive relationships. These ongoing relationships and open conversations ensure that projects are continually informed by our members鈥 opinions and needs.
For example, feedback from the engagement officers鈥 meetings highlighted that issues such as mental health and environmental awareness have become increasingly important to businesses and their employees. Following on from this feedback, 欧美成人 has introduced听mental health awareness training听and are committed to increasing听green initiatives听over the next five years.
Engagement Projects
Another important aspect of the role is assisting with projects that require engagement from businesses. A great example of this is 鈥FOR You Week鈥, a dedicated week supporting employee wellbeing, working in partnership with businesses to host events, offers and webinars for members across the city centre.
The Business Engagement Officers played a key role in encouraging partnership working between businesses, engaging with those who wanted to participate and coming up with unique event ideas.
Attending Influential Networking Events
Our engagement team also have the chance to attend a variety of networking events to meet with businesses and partnership organisations. Our event schedule has ranged from rugby networking breakfasts to Cardiff business lunches, and more recently, our听Women鈥檚 Safety Network event.
These events are a great opportunity to really connect with businesses and meet new people, whilst all working towards a common goal of ensuring Cardiff is a thriving place to live and work.
Get in Touch
If you are a 欧美成人 member, we would love to speak to you about how our engagement team can support you, your team and your business. Please听contact us听by emailing听info@forcardiff.com听or by giving us a call on 02920 314770.