欧美成人 have announced the successful renewal of Cardiff鈥檚 Purple Flag accreditation after evidencing for a third time that the city has a diverse, safe, and enjoyable offering between the hours of 5pm-5am.
Led by the (ATCM), Purple Flag is a scheme that recognizes excellent city centre management at night, similar to the Blue Flag for beaches and the Green Flag for parks.
Cardiff has held the accreditation since 2019 and this year the city underwent a full renewal application led by 欧美成人 and involving partners including South Wales Police, Cardiff Council, British Transport Police and Cardiff Licensees Forum.
The application was submitted in October 2021 and Cardiff was assessed on Saturday 26th March 2022. Although a virtual assessment was offered, Cardiff opted for an in-person assessment for a more robust assessment and scoring process.
Cardiff was scored against five core standards – wellbeing, movement, appeal, place, and policy along with the partnership鈥檚 response to the Covid-19 pandemic.
The Purple Flag Assessors praised the return of the Night Marshals and Street Pastors and described Cardiff鈥檚 Alcohol Treatment Centre as a 鈥減aragon of best practice鈥.
Commenting on the city鈥檚 pubs and bars, the Assessors said:
鈥淭hey are overwhelmingly well-run to Purple Flag standards, and increasingly offer entertainment, either by music or by 鈥榗ompetitive socialising鈥 such as golf, or even axe throwing.鈥
Recent investment into al-fresco dining has contributed to Cardiff鈥檚 diverse leisure and hospitality offering with the Assessors saying:
鈥淎 positive and creative approach has been adopted in retaining and expanding the outside seating spaces in many premises, which has proven popular with customers, enhanced accessibility and contributed to a positive 鈥榲ibe鈥 in the city centre.鈥
Overall, Cardiff has responded well to the unique challenges of the COVID-19 pandemic, creating a solid platform for sustainable recovery.
The Purple Flag Assessors said:
鈥淐ardiff has demonstrated significant resilience during the uniquely challenging circumstances of the recent Covid pandemic and associated lockdowns. The clear resurgence of enthusiasm and optimism from front line staff, business owners and partnership leadership demonstrate the effectiveness of the hard work and shared objectives in recent times.鈥
ATCM said:
鈥淭he last few years have not been what anyone expected, and we have had to tread new territory in the fight against COVID-19. Purple Flag has been important to many of our towns and cities that hold the accreditation during lockdown, as well as being instrumental in the reopening policies and strategies with key stakeholders as our towns and cities adjust to the new way of life post-pandemic.鈥
Adrian Field, Executive Director of 欧美成人 said:
鈥淲e are delighted that Cardiff has achieved the Purple Flag accreditation yet again. This accolade is testament to Cardiff鈥檚 ability to overcome difficult challenges and create a thriving city that offers something for everyone.鈥