It might be ski season, but soon you won鈥檛 need to hop on a plane or ferry to enjoy the authentic apr猫s ski vibe. Cardiff has been chosen as the first city in the UK to welcome Scandinavia鈥檚 popular .
Located on Mill Lane, 拢2 million is being invested by operators, REKOM, to transform the former Soda venue into an Alpine get away, creating 70 new jobs and using local contractors to carry out the works.
No expense is being spared on the bar, which is opening on Friday 11 March, with a focus on creating a great guest experience.
As you step into you will enter an Alpine cottage, decked out in responsibly sourced wood, and be greeted by a team of traditionally dressed Heidis and Antons 鈥 and if you鈥檙e lucky you will even be able to join them dancing on the tables as the party atmosphere gets going.
Operating over three floors, 贬别颈诲颈鈥檚 will provide an authentic apr猫s ski atmosphere, from specially curated soundtracks and live music plus DJ booth to themed events, including beer tastings, student nights, stag and hen dos, as well as weekly Industry Sundays.
At 贬别颈诲颈鈥檚 it鈥檚 all about theatre, with a huge selection of draught beers served in traditional 1 pint dimpled glasses and 4 pint drink towers, J盲gertrains, shots served in a pair of skis and table packages served in a sled.
贬别颈诲颈鈥檚 Bier Bar鈥檚 Head of Marketing & Partner, Dennis Kastbjerg, said:
鈥淲e can鈥檛 wait to bring 贬别颈诲颈鈥檚 to Wales.聽 Cardiff is a great city, with a vibrant late night vibe and we see this as the first of many sites opening across the UK.
鈥淲e promise there is nothing like 贬别颈诲颈鈥檚 in Wales. It will be just the tonic people need to forget the challenges of the past couple of years.聽 In a 贬别颈诲颈鈥檚, the spirits are always high, the party is wild, and everywhere you look, you see happy people.聽 You can鈥檛 help but have a good time!鈥
The first 贬别颈诲颈鈥檚 Bier Bar opened in Copenhagen in 2004 and since then a further 20 have launched across Denmark, Finland and Norway.
鈥淲e have a strong brand identity and have built a loyal fan base,鈥 added Dennis.聽 鈥淚 think it鈥檚 the fact 贬别颈诲颈鈥檚 isn鈥檛 pretentious but just down to earth fun, whether throwing a party for a special occasion or simply catching up with friends for a drink. It鈥檚 good for the soul and will bring a whole new vibe to the city when we open.鈥
REKOM, which operates over 200 bars, pubs and clubs across Scandinavia, first moved into the UK in December 2020 following the acquisition of The Deltic Group.聽 REKOM UK operates 47 clubs and late night bars in Wales, England and Scotland, including , ATIK Wrexham and Fiction Swansea.