This area is exclusively for members of 欧美成人, this is where you can register/request 鈥楾he Card鈥 and see the 100+ offers available to our members. If you're not sure if you're a member please check here or email us on info@forcardiff.com
Contents:

Business Improvement Districts are local, independent organisations voted for, led and funded by the eligible, normally larger, local businesses and organisations (BID members) in a defined area over a five-year term. With that collective investment and alongside its members and other partners, the BID delivers local improvements informed by its members鈥 local knowledge and experience.听
Most major cities in the UK have a BID to go above and beyond what the public sector can deliver, and provide a strong response to local needs and priorities while also representing the local corporate community. 听
84% of businesses voted to establish a BID in Cardiff city centre in 2016. This yes vote was exceeded in a second successful ballot in 2021 when鈥访莱扇 secured a second five-year term with 91% voting yes by number and 94% by rateable value, enabling a further 拢7+ million investment over five years. A third ballot is taking place in June 2026.听
欧美成人, the city centre BID, was established as a private, not-for-profit membership organisation. It has delivered projects to improve everyone鈥檚 experience of the city centre, with a focus on making it cleaner, greener and safer and creating additional reasons to visit.听
The Executive Director is Carolyn Brownell and the Board is made up of representatives of its member organisations across the spectrum of sectors. They are volunteers, responsible for the effective delivery of the business projects and services.听
Through 欧美成人, every year, businesses and other organisations within the BID area currently invest over 拢1.4 million pounds in the city centre to go above and beyond what we can expect the Council to deliver for the city. With public services being stretched further than ever – we need to secure regular, stable investment into our capital city.听
Today, Cardiff city centre is a safer, cleaner, greener city thanks to this collective investment into our public spaces, our people, our events and our promotional campaigns. It continues to enhance the quality of the city offer, bringing in more people, new visitors and increasing the time people stay.听
Our impact includes cleaner, safer streets, providing funded staff training and helping to address crime in the city centre. We also promote and celebrate everything we can be proud of about Cardiff city centre 鈥 from our historic arcades and our great places to eat and drink, to our green spaces and our family attractions. Working together, we鈥檙e making Cardiff a city that is even more loved for its unique character and warm welcome by everyone who lives, works, studies or visits here.听
Regulations stipulate that, as the authority responsible for billing and collecting business rates, Cardiff Council must also manage the billing and collection of the levy on 欧美成人鈥檚 behalf. Levy monies are held in a separate revenue account and transferred in full to 欧美成人.听
The Business Improvement District Regulations Wales can be found .听


The current BID term ends on 30 November 2026. This means that, to continue securing additional investment and delivering improvements in the city, we need to hold a postal ballot. This will happen in June 2026, with the result announced on Friday 3rd July. If there is a positive vote, there will be a seamless transition to delivering the business plan that BID members will have voted on. If the result is negative, there will be no additional investment to deliver and 欧美成人 will cease to exist at the end of the current term.
The Ballot process is听a 鈥榶es/no鈥櫶vote听to听determine听whether Cardiff听retains听its BID (FOR听Cardiff) or it loses its BID and all it delivers for the city. There are no alternative proposals.听
All eligible businesses in the BID area can take part in the ballot, which is a yes/no vote on establishing the BID for another five years. Once the BID is established, all BID members 鈥 the eligible businesses in the BID area 鈥 must pay the levy, regardless of how or if they voted, which is collected by Cardiff Council as the billing authority and transferred to 欧美成人.

By post. You should receive one ballot paper and return envelope for each property (hereditament) that you are eligible to vote for by post, on or after the 2nd June 2026.
The ballot听return听process is managed听independently听so听欧美成人听does not听see听how any business or听organisation has voted.听
NOTE: if the ballot papers arrive and they are addressed to a colleague that is not the voter (office manager or similar), the vote can still be cast by the voter. Please ask your team to keep an eye out for the ballot papers and ask them to hand over to the voter as soon as they arrive.
The BID arrangements outlined in the business plan will come into force if the following two criteria are met: more than 50% of hereditaments that vote cast that vote in favour; and that total rateable value of the hereditaments that vote in favour is over 50%. This is known as the 鈥榙ouble count process鈥.
If the ballot is lost then 欧美成人 ceases to exist and Cardiff will have no Business Improvement District from 1st December 2026. There is no alternative BID proposal if you vote 鈥榥o鈥 to 欧美成人 continuing. Current annual additional investment levels of 拢1.4 million in the city centre will be lost and potential investment levels across the city of 拢2.6 million per year – 拢13 million over the five-year term – won鈥檛 be realised.听
This means that services such as weekly and members鈥 rapid response cleansing services, taxi marshals and CityNet Radio would disappear, along with popular promotional campaigns such as City of Arcades, our distinctive Christmas lights installations and Easter family attractions. Our members would lose out on our programme of consultations and networking events, the Cardiff Gift Card and The Card, our internship schemes, Equality City initiative and range of funded training courses.听
If an eligible听business听in the BID area听has voted 鈥榥o鈥 or abstained, but听the majority of听the votes are 鈥测别蝉鈥听to听retain听the BID,听under the double count process outlined above,听they must still pay the levy.听


欧美成人 has delivered over 拢12 million of members鈥 investment in award-winning campaigns and projects that enable businesses, organisations and people to thrive here, and to promote the city鈥檚 unique character and warm welcome to visitors.听Those projects have improved everyone鈥檚 experience of the city centre, with a focus on making it cleaner, greener and safer and creating additional reasons to visit.听
欧美成人 also plays a unique role in representing our members鈥 best interests in wider partnerships with partner organisations within the city, policymakers and the media.听听
To see the many examples of what 欧美成人 has delivered for the city since 2016, please read our blog ‘What has 欧美成人 delivered in the past five years‘, or see pages 6-9 of our business plan: DELIVERING MORE FOR CARDIFF TOGETHER 2026-2031听听
欧美成人 is one of the UK鈥檚 leading BIDs, bringing expertise in place management and marketing to support its member businesses, and has a strong track-record of creating impactful, innovative and memorable 鈥 and award-winning 鈥 place-making campaigns.


What area does the BID currently cover and who sets the area for the BID?听
The BID area is proposed and consulted on as part of a wider business plan which also proposes the activity of a BID and the levy charge. Organisations within the defined area then vote on whether or not they want the final business plan to be implemented in a formal ballot. If the outcome of the ballot is positive, a BID is formally established for the area.听
Currently, and until the end of this term (30th November 2026), all businesses which have a rateable value over 拢25,000 which fall within the city centre BID area are BID members and subject to the BID levy. Businesses that fall under that threshold can opt to become voluntary members for an annual fee.听
欧美成人 is enlarging the BID area to include organisations and businesses in Cardiff Bay as well as Cardiff city centre. We consulted with organisations in the Bay during September 2025 on a boundary extension to bring Cardiff Bay into the BID area 鈥 and their response was positive, with 68% in favour of proposing a ballot for the area.听听听
Our proposal has been consulted on with organisations in both the city centre and the Bay as set out in our consultation document, The response has informed our final business plan, which was published on this website on the 20th May, ready to be voted on in June 2026.听
We believe the big opportunity for Cardiff is to make the most of what the wider city has to offer. We know that the city centre and the Bay offer different but complementary experiences and its inclusion can only add to the capital鈥檚 appeal. The key point is that the time to start delivering that opportunity is now as we head into a once-in-a-generation period of transformational investment. Enlarging the area would also raise a further 拢1 million of annual investment in the city at this crucial time.听
Historically the connection between the city centre and the Bay has been a challenge and that is now being addressed through the Cardiff Crossrail, due in 2028, also when the new arena in the Bay is due. Plus there are major city centre regeneration projects and Cardiff is fast gaining an international reputation as a destination for world-class sports and music events.听听
So we are proposing to 欧美成人 existing city centre and potential Bay members that we enlarge the BID area to include the Bay. This follows independent consultation with businesses and organisations in Cardiff Bay in Autumn 2025, which was overwhelmingly positive. 听
This expansion has been included it in our business plan for 2026-2031 which will be voted upon. So the ultimate decision rests with local businesses.听
You can view the BID area map in our business plan DELIVERING MORE FOR CARDIFF TOGETHER 2026-2031. 68% of the organisations in the Bay we consulted with during September 2025 were in favour of proposing a ballot for the area.听
We鈥檙e proposing one BID for Cardiff that unites the city centre and the Bay. As part of that, we are also proposing that the Bay area be represented on the Board and that we form a dedicated working group to properly integrate the Bay into existing projects for the initial two years of the next term.听


The levy is proposed in detail as part of the consultation with businesses, and voted on by all the businesses in the BID area during the ballot.听
The levy is currently charged at 1.06% of the rateable value of the property that a business is located in (as of 1st April 2021 or at the point it entered the list if after that date). Some businesses may be eligible for a discount if they are part of a shopping centre and businesses with a rateable value under 拢25,000 or classified as industrial, manufacturing, storage, or workshop are not included in the BID levy.听
A cap on the annual levy payable is set at 拢50,000 per business.听
The finer detail of how the levy is charged can be found here.听
Our proposed levy rate for 2026-2031 is 1.6%. The levy for each hereditament (property) is calculated by multiplying the rateable value of that property by the levy rate, so for example a property with a rateable value of 拢30,000 would pay 拢480 a year.听
The impact of the proposed increase varies by member. A small number will see a reduction in their bill, and the average change per hereditament would be an increase of 拢738 per year. We have conducted one-to-0ne consultations around changes to discounts with businesses who may be potentially affected.听
欧美成人鈥檚 levy rate was set at 1% in 2016 and has increased marginally to the current rate of 1.06% – with levies being charged based on the 2017 rateable value list. The costs of running services have increased significantly more than this. At the same time, changes to the valuation of some properties in Cardiff, on which the levy is based, means less money is collected overall. This has reduced our funding in real terms. To continue to deliver services at the current level, the levy rate must be increased. We are also proposing to include an annual inflationary increase, at the discretion of the Board, in the levy rules to ensure our ability to deliver does not diminish as the term goes on.听
We are also proposing to raise the 鈥榬ateable value threshold鈥 for businesses who will pay the levy from 拢25,000 to 拢30,000. If your property has a rateable value of below 拢30,000 on the 2023 ratings list, you will not be liable for the BID levy even if you are currently being charged the levy in the current term. This would mean that fewer SMEs would have to pay the levy. Businesses that fall below the threshold will have the option to join 欧美成人 as voluntary members.听
More detail on the proposed levy rate can be found on our business plan DELIVERING MORE FOR CARDIFF TOGETHER 2026-2031.听
The levy will be calculated based on the 2023 rating of your property so you can see the true cost of your levy bill now. To look up the rateable value of any property you can use the government鈥檚 valuation checker .听听
In the event of a 鈥槻獗鸩踱 vote, all eligible members within the BID area will pay the levy, regardless of if they abstained or voted no.
Across the BID industry in general the average levy rate currently stands at 1.55% .听
The rate is generally higher for city BIDs – eg, Leeds and Bristol each recently set their levy rate at 1.9% .听
The proposed levy arrangements would bring investment worth 拢2.6 million to Cardiff city centre and Cardiff Bay every year. This compares to the current 拢1.4 million from the city centre.听听
Over the five years of the next BID that would mean 拢13 million being invested to improve Cardiff by its businesses and organisations. 欧美成人 will also pursue additional income to extend the scope of our delivery. During the current BID term 拢562,000 of additional income has been raised to supplement the levy paid by businesses, as well as tens of thousands of pounds worth of in-kind support. We will endeavour to continue in securing significant additional income in our third term to enhance our projects and delivery.听听
While businesses are continuing to face significant economic pressures, they also tell us that they see the benefits of investing collectively into the capital city. That includes city centre businesses who have been investing and whom we have been representing since 2016 鈥 including through the pandemic 鈥 and Cardiff Bay businesses we consulted with in the autumn of 2025.听
As we look forward to the significant events and investments in Cardiff over the next five years, there is an unprecedented opportunity to give millions of visitors a great experience of our capital. Your collective investment will enable us to make that happen.听


Our business plan, DELIVERING MORE FOR CARDIFF TOGETHER 2026-2031, is informed by our experience and expertise delivering our members鈥 investment in impactful city improvements since 2016 and working with them to identify priorities.听
This business plan is also shaped by:听
Our priorities are explained in the business plan: DELIVERING MORE FOR CARDIFF TOGETHER 2026-2031.听
There are lots of ways that you can engage with 欧美成人’s plan for what the BID prioritises and delivers in the next five years:听
