欧美成人 launches Christmas campaign to attract more visitors to the Welsh capital
Today (6 November), 欧美成人 has announced a 拢50,000 Christmas campaign that will reach five聽million people and position the capital as a top destination for shopping, dining, nightlife and family聽entertainment this festive season, including brand-new Virtual Reality (VR) and Augmented Reality聽(AR) experiences, created by Orchard 360.
欧美成人 hopes the planned promotion and entertainment programme will encourage visitors to聽explore new parts of the city, while increasing spend and dwell time in the 900 plus Cardiff聽businesses that fall within the city鈥檚 Business Improvement District.
A television, radio and online advertising campaign is being targeted at families across South Wales,聽Gloucester, Herefordshire and Bristol. The advert uses illustrations by local Cardiff artist, Jessica聽Draws and positions Cardiff as the perfect family destination, whether it鈥檚 for Christmas shopping,聽seasonal entertainment or just a chance to soak up the festive atmosphere.
To support the many independent businesses, nestled in the side streets or the arcades of the city,聽欧美成人 has also created a 欧美成人 gift card. Available in different values from five to five聽hundred pounds, the card can be spent in many independent businesses across the city, from record聽stores to Victorian caf茅s, specialist bookshops or vintage clothing boutiques.
Throughout December, a new entertainment attraction will take visitors of all ages on a sleigh ride聽with Father Christmas, to the top of Snowdon or a picture-perfect winter wonderland snowball fight聽in the three exciting adventures of The Capital VR experience, 欧美成人, FOR Christmas.
Running alongside the VR attraction, supported by Capital FM, Cardiff Present Hunt will challenge聽smartphone owners to explore Cardiff in a race to find twelve presents to win gifts and be entered聽into a prize draw to have their Christmas transformed. Using the app, present hunters must follow
clues to each gift, capturing them with their camera using augmented reality technology.
Executive Director of 欧美成人 Adrian Field, said: 鈥淐hristmas is the perfect time of year for us to聽make a significant investment to encourage people to visit Cardiff. We want to ensure that the city is聽seen as one of the top Christmas shopping destinations and that we can offer a unique experience to聽other cities.
鈥淲e鈥檙e really excited to share Cardiff鈥檚 first ever VR and AR experiences with people, nothing like聽this has been tried in the capital before and we hope it will give visitors something else to look聽forward to when visiting the city. More people, spending longer amounts of time in the city isn鈥檛 just聽great for shops; restaurants, hotels, bars and all of the other businesses in our area will benefit and聽we hope it will give them an extra boost over Christmas.鈥
For more information on what 欧美成人 has planned for the festive season and when you will聽be able to get your hands-on tickets for The Capital VR Experience 欧美成人, FOR Christmas聽visit: forcardiff.com